Interactive Retail Installation
Case Study


Overview
This Interactive Catalogue will display images of multiple items of accessories and apparel.
The user will be greeted with an animated screen featuring a series of instructions
about how to interact with highlighted products.They will pick up physical products
and press buttons on a table in front of a large screen.That will trigger a light
sensor in the table revealing a catalogue-style layout of relatedproducts based on
a selected store collection.
This Rotating Product Station is intended to keep customers engaged by using modern gesture
technology. Users will see an animated screen featuring multiple photographs of a
backpack/daypack, which will permit a 360° view of the product. Customer then gets
a brief product instruction teaching them how to swipe their hand in the air over
the controller, left or right to rotate the backpack revealing animated product content.
This Touchscreen Ordering Station will provide a familiar user experience to clients. Customer will be
greeted with an exciting fashion-based motion graphic presentation of various clothing
outfits that can be purchased in store. Users will interact with the station by using a
large touchscreen. Once they touch the screen, customer is introduced to an outfit
selector that can be swiped over various parts to create a personalized outfit.
Demo Installation
Objective & Demo Video Of The Apps
This project is designed to draw the attention
of customers by way of a large projector screen.
While viewing the videos screens, the customer
will see products “in action,” in the outdoors,
giving them a real-life point of view of what the
store/company is all about. Customers who are
intrigued could view a branded promotional/
instructional video.
There will be a stand with three
QR codes, beside the video screen, which can be
scanned to view individual promotional videos.
Each video will loop as it plays and after a set
time will go back to the first promotional/
instructional video.
Apparel accessories and equipment can be
organized by the customers and displayed in
on-screen catalogue. Additionally, in many
retail settings customers have grown
accustomed to using self-checkout and
touch screens to expedite the purchasing
process.
The touch screens allowing users
to quickly scroll through store merchandise,
therefore increasing user activity and
provide the customer more options and
information to fostering informed decisions
about products.
The project
This multi-part project uses several interactive
technologies to deploy a well installed web
application using google chrome as the
browser/engine. The Interactive Catalogue
Station makes use of an Arduino for light sensing.
Rotating Product Station - Uses Leap Motion
controller. Touchscreen Ordering Station - For
ordering products being demonstrated. Motion
Graphics Promotional Videos - Uses QR
codeaccessible for looping videos.
Tools used
HTML and CSS (all apps)
Vanilla JavaScript (all apps)
jQuery (all apps)
GSAP (all apps except rotating product app)
Google Chrome will be the browser/engine
Assets required
Interactive Catalogue
A min. of 7 apparel images per screen. Collection
title, legend with corresponding numbers. Highlight
screen instructions, info-related text (product
title and description) and graphics. Brand logo,
error/timeout feedback.
Rotating Product
Min. 15 product images.
Related background image(s).
Brand logo.
Error/timeout feedback.
Swipe up & down instructions
Min. 3 videos screens
Interactive Catalogue
6 outfit images set up as a complete
ensemble. Clothing will be photographed
on a model. Error/timeout feedback
and a outfit Selector Screen.
Demo Sketches
Deliverable
Google Chrome will be the browser/engine.